When Growth Requires Shedding Your Old Self

Pretty branding can get attention, but it can’t carry you through postpartum hormones, leadership pressure, and the quiet anxiety of wondering if the business still fits. I sit down with serial entrepreneur Sasha Fedunchak to talk about what happens when you outgrow a version of yourself and your company at the same time, and why “more than pretty” is about building from the inside out, not just curating what people see online.

Sasha shares her path through multiple ventures, from the beauty world and creative branding work to brand photography and videography, and now helping small business owners sell their businesses. We get honest about the temptation to burn down what’s working, the pull to look more “professional,” and the way motherhood can force an identity shift you didn’t plan for. If you’ve ever felt yourself sliding into survival mode, ignoring your intuition, or trying to power through a season your body is begging you to slow down in, you’ll feel seen here.

We also dig into what actually supports sustainable growth: gratitude as a grounding practice, mindset shifts like the seven levels of energy, and the practical value of building better systems instead of piling more onto your plate. Sasha offers a simple but powerful alternative to going it alone: creating a Personal Advisory Board, a trusted circle you can lean on for both real strategy and real support.

Subscribe to Creating More Than Pretty, leave a review, and share this conversation with a woman building something meaningful. What part of your business are you ready to let yourself do your way?

Transcript

Welcome To Creating More Than Pretty

SPEAKER_00 0:02

Welcome to Creating More Than Pretty, the podcast for entrepreneurs building beautiful businesses from the inside out. This is a space for creative professionals who know that their work is about more than aesthetics, more than trends, more than what looks good on the surface. Here we are peeling back the layers of what it really looks like to build businesses that feel aligned, sustainable, and deeply fulfilling while still creating exceptional experiences and meaningful results for the people that you serve. Be ready to hear real, unfiltered conversations about business, branding, and the balance of it all. Together, we'll be talking about growth, purpose, and the beauty that comes from building something meaningful inside and out. Because behind every woman in business, there's a story of late nights, bold moves, self-doubt, and unstoppable drive. No matter where you are on your journey, the space is for you. So go ahead and grab your coffee or water and your notebook and let's get into it. I'm Dina, and this is Creating More Than Pretty. Well, I have a great guest in store. Super excited to um have you guys meet her. So, Sasha, will you go ahead and introduce yourself before we dive right in?

SPEAKER_01 1:27

Sure, yeah. I'm super excited to be here. My name is Sasha Fedunchak, and I'm uh kind of a serial entrepreneur. Have started a spray tan business many, many years ago and had a salon for a couple of years. Then I had a creative and branding agency, um, then a business consultancy. And now I have two companies, one where I do brand photography and videography, and one where I work with my husband and help small business owners sell their businesses. Um, and I'm also a mom of two, an immigrant, eldest daughter. You know, all of the things, extremely type A, Scorpio, as we talked about yesterday, Scorpio sisters, and you know, just trying to figure it all out day by day.

Why “Pretty” Feels Powerful And Risky

SPEAKER_00 2:11

Right. I love that. That's it. That's what I love to say. That's it. We're all just trying to figure it out. Nobody has it figured out. Every day is a new day, and we're just uncovering. So um, Sasha and I had the pleasure to chat before this so we could really, you know, uh just learn a lot of new things and stuff like that. So I want to know first for you. The podcast is now creating more than pretty. When we first talked, what did that make you think of?

SPEAKER_01 2:40

You know, it makes me think of so many things, you know. And I know we talked good yesterday about how aligned we are on so many things. But, you know, in my in my work when I was doing um, it's the same company, but we were doing kind of different work years ago. We were doing branding, web design, graphic design, things like that. My company's called Darren Creative. And because I was in the beauty industry, so many of our clients were also in the beauty industry. It was just kind of like a natural magnetism. And that was a theme that came up with so many women. What we discussed yesterday, and I know what your podcast is about. I love the name. I'm obsessed with it. That the women that are in the industry, or many of you know, the clients that I had had, they're not in it just to be pretty or to help other women feel pretty. And it always made me so emotional to think about. And, you know, I have daughters now, of course, you know, it's my own life, aging, all of those kinds of things. It's like beauty and and the idea of pretty, it's kind of like this double-edged sword. Like it makes me think of empowerment and taking our femininity and sensuality and sexuality back and using that for the greater good, right? Because when we feel good, that does pour into others. And then sometimes honestly, it makes me like a little bit sad that we do put this pressure on ourselves. And every other day I'm complaining about this or that. And my husband's like, I want to shake you. Like, you know, why are you so fixated on these things? And so I think it's a really complicated word, you know, it's something that I try to see the good in and I see the power in, but I think like anything, you know, something that has such power can also be dangerous.

The Identity Shift Behind A Pivot

SPEAKER_00 4:20

Yes, yes. So, like I mentioned to you, the premise per se is we're peeling back the layers of what it's really like to be a woman owning a business. We can go into your very creative industry. You worked with the beauty industry, so bridal, you know, all the things that we talked about. So, really pretty is just a word, but you're right, it can be unpacked many different ways. And that was kind of what I wanted. So I know you have been through quite a bit and having the different businesses and things like that. I'd love for you to share a little bit what version of yourself did you outgrow to have to go into the next business per se, or have your whichever business evolve, I guess, because I know you have multiple. So you can give me an example of that. That would be great.

SPEAKER_01 5:13

Yeah, yeah. Oh my gosh. It's like so many. But I think the most recent one is something that I think a lot of women can relate to because, you know, I always say this is like our businesses are not just these things outside of us that exist, right? Especially if we're the leader, the founder, the CEO. Like, it's a lot of responsibility. And it's not the same as having a nine to five where you can just shut it off at five o'clock and you don't have to worry about it. Um, and so one of my recent kind of like transformations, kind of like shedding a part of myself so I can step into this business role or that business role. So, you know, it was the summer I was pregnant with my second daughter and I was running Daring Creative. That's when we were still doing brand web. We started doing some photography, and genuinely things were great. I mean, we were making high five-figure months with hardly any marketing, hardly any stress. Like it was just an upward trajectory, great team, all of the things. But I started to get this bug in my ear that like the impact wasn't enough. And I still don't know why I listened to this bug, but you know, here we are. And I thought, let me burn down what I had built and kind of who I had become because I have to now prepare for this new role as a mom of two. I'm now gonna go through pregnancy again. I had a lot of fear and anxiety about that because it wasn't necessarily planned. I mean, it was with my husband and everything, but like the timing wasn't planned. And I had a lot of postpartum, you know, depression and anxiety with my first. And I was just coming out of it and I thought, oh, here we go again, right? And so I thought I need to evolve the business to kind of become this new person. Uh, and I had a lot of judgment to myself. I thought I need to show up more professionally. I need to now kind of move away from like the pretty, sexy, fun version of myself that magnetized all of these amazing clients to now like professional Sasha, you know, or I'm working with bigger businesses and I have now my husband is my partner, and we're talking numbers and accounting and finances and all of these things that honestly were kind of foreign to me. And so I transformed into someone or tried to be someone that I feel like it's not that I'm not, but it wasn't, it's not the majority of me. And I tried to make it the majority of me. Then I had, you know, went through the pregnancy, had my daughter, and even the last, you know, year and a half, two years of continuing to figure out what that business model was, it really did take a lot of honest conversations with myself, like we talked about yesterday, to see what do I need to shed? Because certain things just weren't feeling right. And it's like I just two Rams, you know, whether those were inside me or me and my husband, or me and all these other things in life, like things were just it kept feeling like hitting, you know, two ram heads against one another. And I think that's a really real wake-up call I had for myself. Like the way that I'm showing up in this business, it's not who I really am, or it's not who I want to be. So, what do I need to say goodbye to? Um, how do I need to adjust things? And so what ended up happening is with this company with my husband, I stepped back as CEO and I said, you can be CEO. I'm just gonna act as a managing partner and the CMO to promote the business and do some of the promotional things for clients, but I don't want to take this leadership role anymore. So that was an identity shift because especially in a relationship with a partner, you're like, I'm the leader of you. I'm saying, you take this back. And I decided to relaunch my company, Daring Creative, bring it back to life to really invite that creative, kind of like wild feminine side of me back. Um, because even though I'm still a mom to two, you know, I still run this business with my husband. There was a really important missing ingredient that I wasn't recognizing. And maybe I needed to do that so I could make space for my daughter who's like massively clingy, or you know, get to where we needed to get to with um our other company. And so in retrospect, you know, that's kind of like there's always a purpose, there's always a plan. But it feels really icky when you're going through that shedding process for sure.

When Intuition Says No For Years

SPEAKER_00 9:24

I think um also as I hear you say all of that, our hormones play a huge role in that. I mean, pregnancy, you're you're losing, I don't want to say losing, shedding. You're you're peeling back that layer of you that you once were is now becoming someone else. So I love saying, I I love the the I guess the I don't even even know what the word is, but that the mother you were with your first child is not the mother you are with the second, meaning now you're parenting too. You've now become a different woman. You know, you you've evolved, your children have taught you along with life has evolved and business has evolved. And I love how you went back to the feminine, like you drew that back in. And so that's the nurturing, the caring, the sexiness, all those things, you know, came full circle. And so when you tried to lean in, and that's kind of interesting that you leaned into the masculine in your pregnancy, you know. So you you thought, and and that's perfectly normal. I think. I mean, every woman in business does something like that at some point. We take on or we think it doesn't hurt to try because what's the worst that can happen? Like we were talking about, and just start again. You say goodbye to that piece and you move on, or it morphs into something else. So uh that's really interesting. So there was that moment that you felt that that shift and you were able to yeah, go peel back and become somebody else. I was gonna say, What were you? I have a good question for you. I wrote some down. I was thinking, what were you saying yes to at that time when your body, your intuition was saying no? So I know you were in that the pregnancy, or is there a point? So I know that evolved, but do you recall that if there was one thing when you switched from that masculine to more of that feminine energy? You said you felt like maybe there was something missing. Can you pinpoint that?

SPEAKER_01 11:14

I mean, I gotta be honest with you, the whole time my body was saying no, you know, the whole time. And I feel like, you know, you're you're absolutely right. And and I hate that, you know, this happened. And honestly, that my kids even kind of experienced me in this way. Um because I think it was like this survival mode kind of kicked in. And then we had some personal things happen where, you know, I didn't take a maternity leave. I was two weeks postpartum, and I had to go and get clients and get bookings, and it was a lot of pressure. And so that bouncing back and forth when, like you're saying, you know, when you're pregnant and even postpartum, it can take up to five years for your hormones to reset. So, like my first daughter just turned five, you know, and so I'm still feeling like my hormones are kind of resetting. And then you throw in breastfeeding and a very difficult child. And even the what you said about being two different moms, I didn't know about that. Like that was a shock to me. I was like, what's going on? And then, you know, the first one is feeling like you're not there as much. And she's kind of like, What's going on? I have a sibling, you know, and the second one is a completely different baby, and you think that they're just gonna come out and be the same. Like for some reason, you know, no one told me that your children are actually gonna be very different people and you're gonna have to mother very differently. And so it's just all of these things happening at the same time. I mean, I was cuckoo bananas. And so if you want to say, like, where's there a moment, or was there something you recognized that your body was kind of like your intuition and your body was saying, like, no, but you just kept doing it. I mean, I'd say that lasted for me for over two years, a daily battle of tears and like, what am I doing? And this and that, and trying to figure things out with my husband. And again, it's fine. We're fine, right? Everything will be fine. But had I, I think for me, when I really look back, and now in our work with helping small business owners sell, it's like I especially want women to hear this is had I had the business that I had that was so successful and either sold it or further created the systems and the structure for that to kind of run instead of just burning it down, walking away and being like, oh, let me rebuild something else while I'm pregnant and have a newborn. I mean, it's just too much pressure on us and it can do such long-term damage that quarters all that stress. So it's just a huge learning lesson. I mean, I think again, especially, I know this isn't only for moms, but if you're going through that phase, like you've got to give yourself grace and you have to do what's right for your body first, not just a business, not just a promise you made to an old version of yourself, you know? And so I was like holding on and clawing on to these things that I said I would do, and I should have let it go. And honestly, it sounds cliche, but like flowed through it a little bit more.

SPEAKER_00 14:09

Yeah, yeah. No, all that makes perfect sense for if there is a mom listening, or they can resonate with that because we do we hold on to that identity of who we were, just like we hold on to the identity of that version of business that we had. And so as we evolve, our business should evolve with us. I mean, think about it in another way is that you don't treat no two clients are the same. So new two projects, so the same with your children, but that also goes for how you approach things with your business too. I mean, it is such a so layered, like we were talking about, or the shedding of all of that. And so giving yourself grace, like if you saw it someone else, if you saw me going through that, you would be like, oh, hey, listen, you're gonna be okay. Like this is just part of the season. But when we're in it, and then to take on that piece as a woman entrepreneur to be responsible for obviously income at some point, or just, you know, whatever that, whatever piece that looks like, whether it's fun or not, it's still heavy. It's heavy. And again, like you said, that promise you made to yourself to do something else is accepting you are not that person and that is okay for your business to not be the same, whether you burn it down and start anew, or had you nurtured it even more with better systems and processes or whatever that looked like. To me, it sounds like it was the right move because you evolved from that person you were. But who's to say you won't revisit that again in the future and some other capacity, right? Like you could just take that and and run with it in a different way because you will have learned so much in the evolution of shedding and growing. And you know, the best part is that kids help us see who we are so much, maybe not in the moment, because you've got little ones and they're, you know, just wild and just business day to day can be so wild. And you put, I mean, I'm lucky that mine are all older, however, with like I mentioned, the grandbabies. I can't even imagine, you know, I just cannot even imagine. So it's giving ourselves that grace to know that this season is just a season. Like I tell my girls that all the time. It literally is a small little snippet. And in one year, five years, ten years, you're gonna look back and be like, oh, yeah, that was really no big deal. Or you will have accomplished so much to know that you had to go through that. Like, I I I mean, that's something I can say. I've definitely learned every trial and tribulation, womanhood, motherhood, business. I had to go through them all. I had to walk through them to know to get to the other side to have that acceptance. Does that make sense to you?

SPEAKER_01 16:45

Yeah, yeah, it does. And I I love that and I appreciate that so much. And it's, you know, I always say like being an entrepreneur is like personal development on crack. Absolutely. Like, wow, you know, like all the books at once, you know. Um, but you know, to your point, is like, yeah, I have no, I really don't have any regrets. You know, it was definitely crazy, learned a lot, wish I handled some things differently for sure. Um, but you know, to your point, is like that transformation now gave me the confidence or made me who I am now, you know. If I had just stayed on my path and just had the same agency, you know, all of that would have been great, would have been a different path. But it was really like, you know, that our iron getting sharpened by the fire, like let's go, you know, very, very quickly. And and I'm grateful for that because wow, in two years, what I've done and what I've learned and what we're doing now is like I really couldn't have imagined that two years ago.

Gratitude And The Mindset That Holds

SPEAKER_00 17:43

Right. They always say that you can't, you can't, there's a reason we don't jump ahead and we don't scale so fast because we have to be that version of ourself. We have to become that person that is capable of handling that scaled business or that expansion of business or that closure of business, whatever that might look like. So, one thing you and I did touch on is on the outside, for us, myself included, we, you know, I said this to you, you have so many things going on. Like I know as a mom and as a business owner, we wear so many hats and coupled together, and you have so many different business ventures. I guess they're not really so different per se, because they're all an extension of you. Um but like I I said, you know, of course, on the gram and any other social media, you get that curated, you get that what it looks like. I mean, you're really good about being transparent and just saying it how it is. But what do you find, since you do have so many different avenues that has um helped for you to either achieve success per se, or allowed you to pivot and change?

SPEAKER_01 18:52

Yeah, yeah. No, good question. And I do try to keep it real. I mean, there's always things that are still healing, right? They say don't share the wound, share the scar. So there's lots of scars I'll be sharing in the future. Stay tuned, you know. Um, because I think it, you know, it is helpful. You won't catch me crying on the internet. That's one thing I'm not gonna do. I don't film videos of myself crying. That's like a weird thing to me. People that do that. But um, I think, you know, the thing that has helped me to continue to show up, continue to believe in myself and continue to be quote unquote successful, right? Whatever that means. Right. Just come back to like, yes, I'm making money. Yes, I'm I'm happy with what I'm doing is honestly again, it's gonna sound so cliche, but gratitude. Like I just have so much gratitude every day. Every day I'm like, oh, I cannot believe this is my life. Like, could it be a thousand million times better? Could I be a bajillionaire? Could I have a yacht shirt? Whatever. I don't care about those things, you know. Like the fact that I, you know, still spend so much time with my kids. Yes, they're in school and daycare during the day, but like I spend a ton of time with them. I pick them up early. We're up early in the mornings, you know. I don't work late nights, I don't work the weekends. Um, I can work with them or hang out with them anytime I want. Um, you know, I really do get to do the work that I love all the time. Um, I just really gratitude is just so important to me. You know, I don't keep a gratitude journal necessarily, but every day I say, like, thank you, God, for another beautiful day. You know, I'm just every day I'm alive, I'm so grateful. And I even do that with my daughter, she's five, and she will get grumpy and I say, sit down, attitude of gratitude. Give me three things you're grateful for. Like I'm trying to embed that in her because it can change everything when you just start to see the opportunities and when you're grateful for what you have. Um, so I'd say that really is my trick. I'm just delusionally believing myself because I'm so grateful for everything that I get to do.

SPEAKER_00 20:55

Was there a time that not that you were never you were never not grateful, but was there a moment or was there a business adventure or a loss or a shift that made you feel that way to say, you know what? I am so so eternally grateful for all this.

SPEAKER_01 21:14

Let me really speak it because I yes, I can tell you the exact moment. So impactful. So in 2018 was when I left my corporate job, or was it 2017, one of those years, 2018, I think it was. I left my corporate job. I was like a global content marketing director, you know, super high six-figure salary, the corner office of traveling everywhere. And I left that job because I was going through this like year long program to become a certified professional coach. I thought I wanted to be a coach for women with perfectionism. Never happened, right? But that was like my first entrepreneurial of like, oh, I could be a coach. So I went through this program. It was like wicked expensive at the time, it was like 15 grand to become a coach. You go to all these trainings in person in Boston, and the program is called um IPEC institutional profession, or I don't even know, whatever it's called. You could look it up. But the whole cornerstone of the program is this idea of seven levels of energy. And like level one energy is like very much like victim energy. Level two is very much like blaming other people. Level three is kind of like this detachment and on and on and on until you get to level seven, which is almost like this like God Jesus like energy of just like joy and gratitude and all these things. And I remember the like the seminar, the day that we learned about this, I literally sat there crying because I was like, wow, I have lived most of my life in level like one and two energy, being a victim. You know, even though I was very successful in my 20s, I already bought my house. I was making all this money. I was like, in my head, I always had something to complain about. Uh nothing was ever good enough, you know. And I still am hard on myself. I still set goals for myself. I'm very competitive, but I just remember that, like really recognizing that in myself and feeling like, what the fuck am I doing? You know? And I had learned that, you know, honestly, like from my mom. She's very much like that, just very negative and pessimistic. My stepdad, who she's been married to for over 25 years, is the complete opposite. You know, he's like a ray of sunshine and um has just really helped me with my mindset and the way that he sees life and work and relationships and everything is just so wonderful. Um, and so that was really the shift for me. I feel like it wasn't overnight, but I remember that as like just having that awareness of like, I might not be at that level seven energy every day. But if I could at least be in level five where I see everything as an opportunity and I lean into gratitude and joy, like that's a good life, you know? And so that's kind of yeah, that's my story there.

SPEAKER_00 23:55

I love that. So through all of that and hearing you say previously, you have literally curated a beautiful life for yourself, or you're in the in the works of creating the life that you want and the business you want. And I think that's so, so perfect because not that it's gonna change and things aren't gonna happen and you're not gonna have bad days or down days or what have you. That that's a given. Um, but I love that you took the time and you realized that whatever version of you previously was not working, like you said, that whole and the pessimistic version of you is not gonna work either. So to take that time and you know, just like the podcast says, creating one and pretty, you're creating a beautiful and sustainable life for yourself, for your kids, for your business and everything. And I think that's really the ultimate goal for, I mean, for all of us, it should be. And at certain places in our business, certain years and times, it's hard to see that. It's hard to see through, you know, the forest to get to through the trees to see that clearing, to know that that beautiful mountainside or the oceanside or whatever it is you'd love to see, that it's attainable. But it does take work, it does take shedding old, and it does take courage plus systems. Like it really does. Like you have to be forthcoming and recognize that you were not in alignment with what you were doing previously to where you're at now. Yeah, I think that's beautiful. I do, I really do, especially what we had talked about yesterday and then hearing the story and to come like full circle. So you have walked a lot of lift, a lot of different stories or versions of yourself so far, and you have a lot to come. Do you have any tips or anything you could share that you feel that somebody listening could really have a takeaway or a couple takeaways from?

SPEAKER_01 25:50

Yeah, for sure. I think you know, one of the things actually, where's the book? I'm looking at it right now. I'm trying to find it on my shelf. Um, I'll have to send it to you for the show notes after. For some reason, I can't. Oh, it's work it. It's called Work It by Um her name is Carrie. And so I actually met this woman um at New York a couple years ago. She's incredible. She's in the world of like mergers and acquisitions and helping women sell off their businesses as well. Her company is called uh the Exit Group, I believe. Wow. Um, and she's she's really just an amazing, amazing woman. And in the book, she talks about having a PAB, a personal advisory board. And I think that, you know, as women, especially independent women, mothers, entrepreneurs, like we think we need to do everything ourselves all the time. Uh, and it's very, very, very hard to ask for help. I get it. Um, I just from my own experiences, don't like having a single coach. I don't really love the coaching industry personally. I think, you know, like paying someone five grand to have two calls a month with them, not really in line with my financial like goals. For some people, that's, you know, they want to do that. But I, once I read this concept and really started to kind of think about it, I thought, you know what, this is fantastic. Let me create a personal advisory board for myself. And this is both women that, you know, I can go to and ask for help, and they can go to me and ask for help. And with no expectation, no cost, you know, I think sometimes as entrepreneurs, everything can be like a little bit tit for tat, like a little bit too transactional. And I always say this like, I'm so willing to help anyone. I'm so willing to talk to you all day. I'll help you, I'll hop on a call with you for free. I don't care because I really believe that like that help will come back to me, whether that's a specific personal advisory board or just certain people that I kind of come back to. I think that that's just really important because it's impossible to go through all of this alone. You know, the ups and downs and shedding skin and even just understanding everything in business. You know, you can Google things all day long, but sometimes you really just need that emotional support for to feel validated, to feel seen. Um, and sometimes it is like, hey, what lens do you recommend that I get? Is a question I just asked one of my friends who's on my Pab, right? So I think really having that and not just taking, but giving to those people as well can be really life-changing for your business. Like I would not be where I am today if I didn't have the friends that supported me, that referred me, that shouted me out, that, you know, gave me advice, that told me I'm doing a great job, you know, even just that. It's like, wow, you're doing amazing. And I'm like, thank you. That is gonna keep me going today on three hours of sleep last night, you know? And so I just think that that's really it's really key for us. You know, I don't think that it always has to be paid. That can be helpful too, if it's like a really up there mentor or something. But I think really seeing that circle, that network for yourself, that community for yourself, um, that can be life-changing for your business and honestly just for you as a woman.

SPEAKER_00 29:11

Yeah, your well-being. I love that. I wrote that down. I'm gonna check that book out, but I love that, Pab. Um, I think it allows it gives us permission and acceptance. It gives us permission to still continue and be the person that we want to, but it gives us acceptance that we are doing because as women, we can be, we're very emotional beings and you know, people pleasers and you know, so strong and do it ourselves, you know, take on that masculine when we are so feminine, especially being a mother, because we're used to having to do so much now that we don't have helpful partners, but sometimes it's just easier to do it ourselves. And we bring that mentality into our business. So I do love that so, so, so much, so much. Um yeah, that was great. I love that so much. Um, we'll we'll close up for today, but we'll definitely do this again. Um, will you tell everybody where they can find you? And I'll also link it in the show.

SPEAKER_01 30:01

Yeah, yeah, of course. Um, so probably Instagram. I'm annoyingly there all the time. So just Sasha Fedunchek. Yeah, thanks. Uh Sasha Fidunchek on Instagram, and then my profile links to my other businesses there too. So you can check us out if you ever want to sell your business through Daring House um or brand photography videography through Daring Creative. That's all on Instagram.

SPEAKER_00 30:23

Yeah, so creative, such good stuff, such think outside the box. And I just I do love it. I just love watching everything you do. So thank you. So much. Yeah.

SPEAKER_01 30:32

Yeah, you're so sweet. I hope this was helpful and thank you for such great questions and conversation. I so appreciate you.

SPEAKER_00 30:38

Before I close, I want to leave you with this. Beautiful businesses aren't built by doing more, they're built by doing what actually matters. The boundaries you set, the standards you hold, and the way you care for yourself behind the scenes. Creating more than pretty means honoring that woman behind the work, not just the outcome she delivers. If this conversation resonated with you, please be sure to follow the show and plus leave me a review. And most importantly, be sure to share it with a woman who's building something meaningful and remind her she's allowed to do it her way. See you next time.